About Me: OVERVIEW

Mike Richard


Originally from New Hampshire, I currently reside in Highland Falls, NY, less than 50 miles outside of New York City.

I am a marketing leader (emphasis on digital marketing) and revenue strategist within collegiate athletics with over ten years of experience, currently serving at the Army West Point Athletic Association at the United States Military Academy. I’m passionate about technology and its intersection with the sports industry.

With over a decade of experience at West Point, I’ve been able to be key part of immense change and organizational evolution within the athletic department. Often armed with limited resources, I continue to find innovative solutions and workflows to match the same challenges NCAA Power 4 institutions face, all with a fraction of the resources.

My expertise lies in bridging the gap across strategy, high-level analytics and hands-on creative execution. I am actively exploring AI technologies and eagerly building them into my daily workflows to push the boundaries of modern content creation and digital strategy.