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MIKE RICHARD

PERSONAL WEBSITE AND PORTFOLIO

Oversee leading strategies and full execution related to the department’s revenue generating marketing efforts including driving ticket sales, lead generation, fundraising growth, analytics, as well as cultivating communications through social, web, microsites, email, and marketing automation campaigns.

Army West Point Athletics Association
Associate Athletic Director of Revenue Strategy

FEATURED WORK

Army-Navy Uniform Process

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2024 Football ⇾ "West Point: Closer Than You Think" 2.0 Campaign (NYC)

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2024-25 Wrestling ⇾ End of Season Recap Document + Ongoing Analytics/KPI Tracker

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Michie Stadium Preservation Project

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Internal Brand Guide

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ArmyGameday.com

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Motion Graphics

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Awards & Recognitions

- Ticket Revenue Campaign: 2026 Army-Navy Men’s Lacrosse Record Setting Gameday
  - Click Here to View Full Submission
- Lead Generation Campaign: “Michie Stadium New Premium Seating
  - Click Here to View Full Submission
- Additional Award Submissions
  - Click Here to View
Conference Location: Las Vegas, NV
- NCAA Ticketing Team of the Year Finalist
  - Full Submission Here
Conference Location: Las Vegas, NV
Showcase Event of the Year - “Army Honors Coach K”
Conference Location: Huntington Beach, CA
Conference Location: Orlando, FL
- NCAA Ticketing Team of the Year Finalist
  - Full Submission Here
Conference Location: Orlando, FL
- Digital Media Engagement: 2023 Army-Navy Uniform Microsite
  - Click Here to View Full Submission
- Affinity Group Marketing: 2023 Scout Day at Army Football
  - Click Here to View Full Submission
Conference Location: Las Vegas, NV
- NCAA Ticketing Team of the Year Finalist
  - Full Submission Here
Conference Location: Las Vegas, NV