Army-Navy Uniform Campaigns

The Process & Goal

The Army-Navy Uniform campaign launched in 2016 in conjunction with Nike and the USMA Department of History. Our goal was to create an additional level of exposure for the Army-Navy Game, while maximizing our outreach in telling the uniform story that honors distinguished Army divisions and units throughout history.

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2016 Army-Navy Uniform

2016: 82nd Airborne Division

The 2016 uniform was inspired by the World War II paratroopers of the 82nd Airborne Division.

2017: 10th Mountain Division

The 2017 uniform was inspired by 10th Mountain Division and their birth in the winter warfare of World War II.

2018: 1st Infantry Division

The 2018 uniform was inspired by the soldiers of the 1st Infantry Division and the trench warfare during World War I.

2019: 1st Cavalry Division

The 2019 uniform was inspired by the soldiers of the 1st Cavalry Division and the birth of airmobility during the Vietnam War.

2020: 25th Infantry Division

The 2020 uniform was inspired by the soldiers of the 25th Infantry Division during the Korean War.

2021: Army Special Forces Command

The 2021 Army-Navy uniform tells the story of the soldiers of the U.S. Army Special Forces Command.

2022: 1st Armored Division

The 2022 uniform was inspired by the soldiers of the 1st Armored Division during World War II in North Africa.

2023: 3rd Infantry Division

The 2023 uniform was inspired by the soldiers during the opening phase of Operation Iraqi Freedom (OIF).

2024: 101st Airborne Division

The 2024 Army-Navy uniform honors the storied legacy of the 101st Airborne Division during World War II.

Notable Social Media