Vail Resorts - Sr. Analyst, Marketing Analytics
Vail Resorts - Sr. Analyst, Marketing Analytics
Below are several work samples that that are relevant to the role. Thank you for taking the time to view:
WORK SAMPLE:
2024 Army Men’s Lacrosse Season Recap Document
Following the 2024 Army Men’s Lacrosse season, I built this document to highlight the success seen through various marketing initiatives (includes paid social).
WORK SAMPLE:
DATA VISUALIZATION FROM CSV DOCUMENT (FAN SURVEY)
The document linked below is the end product for taking our fan survey data from our marketing automation system and into a data visualization format. I established a process in Google’s Looker Studio platform which populates all the data points from thousands of responses and converts it into an easy to consume document. This document has become a staple of our gameday preparation operations for the past three football seasons.
The example pdf linked below is from Army’s season opening game on August 30 vs. Lehigh University.
WORK SAMPLE:
PAID SOCIAL MEDIA WITH CONSULTING Document
The document linked below is what I built and used for a recent internal pitch on why the organization I’m doing consulting work for should invest into using paid social media ahead of a major campaign launch.
WORK SAMPLE:
2024 Army-Navy sPECIALTY uNIForm Microsite
Ahead of the 2024 Army-Navy Game on December 14 in Washington D.C., I built a microsite that explains the relevance and inspiration behind the specialty uniform. This process is in close collaboration with Nike and the West Point Department of History.