Army-Navy Uniform Campaigns
The Process & Goal
The Army-Navy Uniform campaign launched in 2016 in conjunction with Nike and the USMA Department of History. Our goal was to create an additional level of exposure for the Army-Nay Game, while maximizing our outreach in telling the uniform story that honors distinguished Army divisions and units throughout history.
2016: 82nd Airborne Division
The 2016 uniform was inspired by the World War II paratroopers of the 82nd Airborne Division.
Social Media Campaign Results
Organic Social Media Impressions:
Facebook: 9,951,427
Twitter: 3,103,189
Instagram: N/A
Organic Social Media Engagements:
Facebook: 57,652
Twitter: 38,894
Instagram: 46,251
Microsite Campaign Results
Notable Social media
2017: 10th Mountain Division
The 2017 uniform was inspired by 10th Mountain Division and their birth in the winter warfare of World War II.
Social Media Campaign Results
Organic Social Media Impressions:
Facebook: 4,655,381
Twitter: 3,258,418
Instagram: N/A
Organic Social Media Engagements:
Facebook: 117,667
Twitter: 37,303
Instagram: 79,127
Microsite Campaign Results
2018: 1st Infantry Division
The 2018 uniform was inspired by the soldiers of the 1st Infantry Division and the trench warfare during World War I.
Social Media Campaign Results
Organic Social Media Impressions:
Facebook: 3,884,918
Twitter: 5,607,139
Instagram: N/A
Organic Social Media Engagements:
Facebook: 73,941
Twitter: 84,861
Instagram: 85,327
Microsite Campaign Results
2019: 1st Cavalry Division
The 2019 uniform was inspired by the soldiers of the 1st Cavalry Division and the birth of airmobility during the Vietnam War.
Social Media Campaign Results
Organic Social Media Impressions:
Facebook: 2,813,172
Twitter: 3,331,119
Instagram: 610,374
Organic Social Media Engagements:
Facebook: 60,085
Twitter: 26,592
Instagram: 98,045
Microsite Campaign Results
2020: 25th Infantry Division
The 2020 uniform was inspired by the soldiers of the 25th Infantry Division during the Korean War.
Social Media Campaign Results
Organic Social Media Impressions:
Facebook: 4,160,058
Twitter: 9,402,067
Instagram: 662,213
Organic Social Media Engagements:
Facebook: 134,509
Twitter: 84,125
Instagram: 116,633
Microsite Campaign Results
2021: Army Special Forces Command
The 2021 Army-Navy uniform tells the story of the soldiers of the U.S. Army Special Forces Command.
Social Media Campaign Results
Organic Social Media Impressions:
Facebook: 3,409,476
Twitter: 3,875,860
Instagram: 767,690
Organic Social Media Engagements:
Facebook: 42,388
Twitter: 244,169
Instagram: 144,891
