OCTAGON - Director, Digital & Social Media Strategy
OCTAGON - Director, Digital & Social Media Strategy
Below are several work samples that that are relevant to the role. Thank you for taking the time to view:
WORK SAMPLE:
2024 Army-Navy sPECIALTY uNIForm Microsite
Ahead of the 2024 Army-Navy Game on December 14 in Washington D.C., I built a microsite that explains the relevance and inspiration behind the specialty uniform. This process is in close collaboration with Nike and the West Point Department of History.
WORK SAMPLE:
2024 Army Men’s Lacrosse Season Recap Document
Following the 2024 Army Men’s Lacrosse season, I built this document to highlight the success seen through various marketing initiatives (includes paid social).
WORK SAMPLE:
PAID SOCIAL MEDIA WITH CONSULTING Document
The document linked below is what I built and used for a recent internal pitch on why the organization I’m doing consulting work for should invest into using paid social media ahead of a major campaign launch.
WORK SAMPLE:
DATA VISUALIZATION FROM CSV DOCUMENT (FAN SURVEY)
The document linked below is the end product for taking our fan survey data from our marketing automation system and into a data visualization format. I established a process in Google’s Looker Studio platform which populates all the data points from thousands of responses and converts it into an easy to consume document. This document has become a staple of our gameday preparation operations for the past three football seasons.
The example pdf linked below is from Army’s season opening game on August 30 vs. Lehigh University.