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Army West Point Athletics Portfolio

Mike Richard

Current role at Army West Point: Oversee leading strategies and full execution related to the department’s revenue generating marketing efforts including driving ticket sales, fundraising growth, analytics, as well as cultivating fan communications through social, web, microsites, email, and marketing automation campaigns.


Digital Marketing Advertising Campaigns

Recent Revenue Focused Campaigns

Marketing Automation & Email Strategy

Recent Campaigns


Army-Navy Uniform Campaign

Uniform Process From 2016-2021

Motion Graphics

Used On: Website, Emails, Social

Still Graphics

Variety of Still Graphics used in Communications

ArmyGameday.com Microsite

Ticketing and Fan Information Microsite

Army West Point Brand Website

External Branding and Assets Microsite

VIDEO EXAMPLES

Variety of Video Work

Army A Club Brochure

Army A Club Donor Brochure Print Document